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DOMOPLAN develops the genius loci of Královo Pole, where the Starý pivovar residence will soon open

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30. 4. 2024
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Do you know what links Eva Pilarová, Karel Höger, Ondřej Sekora, Gustav Brom and Vlastimil Bubník? It's Královo Pole.

Our marketing team has created a beautiful community campaign "At Home in KrPole" for DOMOPLAN, which is putting the finishing touches to its modern family residence Starý pivovar in this attractive Brno district.

"In the first phase, we approached well-known local personalities from the ranks of businessmen, artists and sportsmen to let them tell their stories and discover the benefits of Královo Pole from their point of view. You can already watch the first episodes of the series across DOMOPLAN's social networks," says Barbora Tlustá, content specialist at FIPOX.

"From the beginning of May, we will follow up with a second phase in the form of a public vote for the greatest person in the history of Královo Pole at www.nejvetsikrpolak.cz. Everything will culminate on 16 June at the grand opening of the new residence, where we will announce the personality at an all-day event with a rich accompanying programme, and we will also launch a financially supported competition for talented artists, whose task will be to create an art installation in the resident park based on the winning personality. This will bring together several building blocks of DOMOPLAN's DNA. Bringing positive emotions, fostering interpersonal relationships, bringing the community closer together and connecting the projects with art in the context of the location where they are created," adds Michal Stružka, marketing manager at FIPOX.

Watch the series DOMA v Krpoli on YouTube.

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